Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Nivea Celebrates 100th Anniversary - Beauty Packaging

What are you searching for?

Sign in
Beauty Buzz

Nivea Celebrates 100th Anniversary

Author Image

By: Jamie Matusow

Editor-in-Chief

As Beiersdorf prepares for future growth, the Nivea brand, now in its 100th anniversary year, remains front and center as the world’s largest skin care brand.

Nivea Creme has been sold worldwide in the classic blue-and-white tin for almost 100 years, and has spawned an extensive product family of skin and body care products, which resulted in net sales for Beiersdorf of almost four billion Euros last year. Now, to reach new target groups, Nivea has collaborated with music superstar Rihanna on a massive digital mobilization campaign in social media, expected to generate over one billion page views in one week. Her music will be incorporated into various campaign elements. In addition, a 10 Eurocents donation will be made to children’s aid organization Plan International for each Special Edition Creme tin sold. Sales of five million tins of Nivea Creme are expected this coming year.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters